The New Loews Hotel set the perfect stage for this last weekend’s gala, A Tony Evening. All of the raised proceeds benefited the Alliance Theatre. Our talented event designer, Sophia Lin made it a stylish and upscale atmosphere that blended the setting of the hotel with an artistic rendition of A Tony Evening logo. The logo, which captured the essence of classic style and elegance with filigree patterns, portrayed a contemporary edge with its paint-like splatter design and unconventional color scheme. Sophia also utilized a mixture of soft and bold purple tones combined with dark blue, turquoise and gold, and jewel tones that dramatically came to life with the neutral hotel palette.The step and repeat was anything but traditional! Sophia found her inspiration for the step and repeat on on the red carpet at the this year Grammy’s.
The centerpieces for the tables were a perfect marriage of traditional beauty mixed with modern style. Each centerpiece was constructed with a composition of stacked clear and turquoise colored glass for a glistening effect with the room lighting. These centerpieces contained a mixture of golden and orange toned florals mixed with deep purple blooms. Conventional florals such as hydrangea, roses and tulips were mixed with orchids, mums and other bold florals for a full yet simple look. A sleek crystal base table lamp was added to the composition and topped with an ivory tapered shade. Square votives were also used in the centerpiece, which again created a sense of modern style.
The theatrical filled evening, which starred Broadway Star Elaine Stritch, was a huge hit!! Our team did a fantastic job at this memorable event!!
****Photos courtesy of our fabulous Nancy Jo McDaniel!!!